Kershaw Rustomji

About Our Founder

Kershaw Rustomji is a seasoned professional with over 4 decades of sales and marketing, operations, manufacturing, and C-level management experience in various industries for companies based in India, Malaysia, Vietnam, and the Philippines. Kershaw’s passion for getting the work done on behalf of our clients has led him to adopt a highly collaborative approach. He always puts in the time to really get to know our clients and their businesses so that StraightPixel can create customized solutions that deliver desired business outcomes.

StraightPixel Mission Vision and Core Values

About Our Company

Hiring in-house is expensive. Managing contractors is exhausting. And most outsourcing providers send you people without the systems to make them effective.StraightPixel was built differently. Through our SmartOps system, we assemble and manage high-performing remote teams matched to each client's specific needs – handling the operational load so founders, SMB owners and their teams can focus on what moves their business forward. We work with businesses across Australia, the US, and the UK across a wide range of industries – from furniture and homewares to professional services, e-commerce, real estate, and agencies. Our clients don't manage who does the work or how it gets done – they simply get results.

Mission

To give founders, SMB owners, and their teams the operational capacity they need to grow — through fully managed remote teams that deliver consistent results, adapt to their needs, and scale with their business.

Vision

To be the operations partner of choice for growing businesses across Australia, the US, and the UK — known for the quality of our teams, the consistency of our results, and the trust we build with every client relationship.

Core Values

Results First. Full Transparency. One Point of Accountability. Built around you. You'll always know what you're paying, what's being done, who owns it. Every SmartOps engagement is built around your specific business — and measured by what it delivers.